Governments Own Your Future Long Term Care Insurance Campaign
In January 2005, the Long Term
Care Insurance Awareness Program called "Own Your Future"
campaign began. Own Your Future was designed by the federal
government and individual states to raise awareness to consumers
about planning for Long Term Care. Since many people do not
think about their Long Term Care needs and fail to plan, this
campaign hopes to make these individuals more aware of the potential
need for Long Term Care. In turn these individuals are more
likely to take the steps to prepare for their future by financing
privately such as purchasing LTC Insurance and reduce the burden
of publicity financing such as Medicaid.
This campaign is the first of
its kind to raise awareness for Long Term Care Insurance, and
it is expected that most states will be involved in promoting
Long Term Care awareness. As of April 2008 there
were 18 states that participated in the Own Your Future campaign.
Each state is supported by that participating state's Governor
and sends a direct mail piece to households between the ages
of 45 -70. The mail piece is a letter pointing out the importance
of Long Term Care planning and is also signed by the state Governor.
If one responded to the letter they will receive a Long Term
Care Planning kit for free.
Source: www.aoa.gov
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